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Data Protection made easy |
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Advice Simply DP provides advice and consultancy to help you ensure
you comply with data protection requirements.
This may be needed for
example when:
starting a new project
involving personal information
reviewing current data
handling arrangements
finding there's an issue that needs to
be sorted out
Contact us to find out more
here
Read the Top 10 blunders and how to
avoid them here.
In February 2007, the Advertising Standards
Authority ruled that the opt out on a direct marketing text message was not
clear enough. It just said 'Opt out available' and didn't make it
clear that people could call the sales number in the message to opt out of
future messages.
The Information Commissioner has provided an example of a suitable format
for an opt out in a text message: PJLtdSTOPMSGSTXTSTOPTO1234
This covers the requirement for the sender to
identify themselves as well as provide an easy way to opt out.
Copyright 2010, Simply DP Ltd